Attribution Infrastructure for Interactive Media

PlayNet is the invisible measurement and attribution infrastructure that helps brands understand how participation across games, interactive video, social, and commerce drives real business outcomes.

3.3 B

Global Players

70.0 %

More likely to buy from a brand they engage with

2.0 x

More time spent interacting than scrolling

Why Interactive Media Is Still Hard to Measure

The opportunity is massive, but the playbook is still missing.Most brands struggle to measure performance, build long-term presence, or earn player trust.

You Can’t See What’s Working

You can track impressions and clicks, but not what players actually do inside the experience. Most brand tools stop at the surface.

Campaigns Don’t Compound

Brands often launch interactive activations, then reset. No continuity, no attribution, no connection across channels.

No Way to Re-Engage

You can drive massive participation, but then what? Do you know who they are? Can you talk to them again?

How PlayNet Measures Interactive Participation

This video uses a game-based example to show how PlayNet measures and connects participation across gaming, social, video, and commerce.

The same measurement layer applies wherever participation happens.

What Playnet Unlocks

When participation becomes attributable, interactive media can finally scale.

Unified Attribution Layer

Participation across gaming, social, video, and commerce resolves into one measurable journey.

Participation as Signal

Actions like challenges, choices, time spent, and repeat engagement become attributable signals.

Cross-Channel Clarity

Non-linear journeys across channels can be understood, compared, and evaluated.

Outcome Accountability

Participation connects directly to sign-ups, purchases, visits, and loyalty.

Infrastructure, Not a Tool

PlayNet fits into existing systems and workflows without changing the player experience.

Privacy-First Attribution

Consent-first identity and outcome measurement designed for interactive media at scale.

Infrastructure That Turns Play Into Performance

PlayNet makes participatory actions visible across interactive media. Loyalty syncs are automatic. Performance is measurable across the full journey.

The Future of Media Is Participatory

Attribution is what makes it accountable.